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A CRITICAL REVIEW OF CONSUMERS' APPRAISAL OF SALES PROMOTION STRATEGIES ADOPTED BY SOFT DRINK COMPANIES IN NIGERIA (CASE STUDY OF THE NIGERIAN BOTTLING COMPANY)

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Abstract

A CRITICAL REVIEW OF CONSUMERS' APPRAISAL OF SALES PROMOTION STRATEGIES ADOPTED BY SOFT DRINK COMPANIES IN NIGERIA (CASE STUDY OF THE NIGERIAN BOTTLING COMPANY)

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Tags: consumer appraisal, sales promotion, soft drinks companies, Nigerian Bottling Company
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Uploaded by Jerry Okaro
Uploaded on 17/04/2019
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