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ADVERTISING AND SALES PROMOTION AS TOOLS FOR CORPORATE SURVIVAL: A COMPARATIVE STUDY OF BRITISH AMERICAN TOBACCO COMPANY (ROTHMANS) NIGERIA LIMITED AND NESTLE FOODS PLC.

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Abstract

ADVERTISING AND SALES PROMOTION AS TOOLS FOR CORPORATE SURVIVAL: A COMPARATIVE STUDY OF BRITISH AMERICAN TOBACCO COMPANY (ROTHMANS) NIGERIA LIMITED AND NESTLE FOODS PLC.

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Tags: Rothmans, advertisement, sales promotion, British American Tobacco, Nestle Foods
Size: 610.95KB
Uploaded by Jerry Okaro
Uploaded on 17/04/2019
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