AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF SELECTED INDIGENOUS MANUFACTURING COMPANIES IN ENUGU STATE, NIGERIA

This study is based on the assessment of corporate social responsibility practices of the indigenous manufacturing companies in Enugu Metropolis in Enugu State. This study was conducted based on the issues and agitations that surrounded the Practices of Corporate Social Responsibility by some business organizations in the Enugu metropolis even where the practices are available they are still at a crawling stage. The objective of the study is to assess the impact of corporate social responsibility on manufacturing companies. To this end, data were gathered from both the primary and secondary sources. The primary sources comprised of survey instrument and observation. While the secondary sources were text books, journals and publications from both Anammco and Emenite. The population of the study is one thousand one hundred and fifty three (1,153) but the sample size is two hundred and ninety seven (297) which was determined with the use of Cochran’s formular for the determination of sample size. However, out of the 297 sample size, two hundred and sixty eight respondents were found useful for the study. A descriptive statistic technique was also adopted for the study and the statistical tools for the test of the formulated hypotheses were the multiple linear regression analysis, T-test and Z-test tools were used in testing the hypotheses, with the aid of the SPSS software. The study revealed that corporate social responsibility is yet to be recognized as a marketing tool or strategy for marketing Anammco and Emenite products. The amount usually put into corporate social responsibility by the companies is small to execute big projects for the benefit of the companies and stakeholders. Besides, it was identified that the forms of corporate social responsibility the companies employed were charity, donation, welfare packages, medical services, sponsorship and scholarship award whereas many more suppose to be incorporated such as research grant, entrepreneur training, infrastructural development, etc. Also, there is no drive other than ethical consideration that pushes the manufacturing companies in Enugu Metropolis to the corporate social responsibility practices. And there is no significant relationship between the companies corporate social responsibility practices financial cost and benefits derived from it. Finally, the finding also revealed the corporate social responsibility practices by the companies is low generally.