By Okafor Onyekachi Anthony
This is a survey research work and its purpose was basically to carry out “An Assessment of the Effectiveness of the Distribution Strategies of Manufactured Roofing Sheet” employed by Emenite Nigeria Limited, in distributing its products to her numerous customers, nation wide
To ascertain producer availability, measure its significant effects on the distribution strategies of the firm and make recommendations toward enhancing better strategies for the company’s performance.
The population in this study were three hundred and forty five (345) and data used were from primary and secondary sources. Pilot survey was carried among nine (9) distributors in Enugu metropolis, eight (8) distributors responded positively to the concerned questionnaire posed to them while one (1) responded negatively.
A total of one hundred and fifty (150) questionnaires were used for the study at the proportion of 44% of the population and one hundred and thirty three (133) were completed and returned being eighty five (85) management staff and forty eight (48) distributors.
The instrument was tested for reliability using test retest approach. The reliability index was calculated at 0.82 which is high enough for some internal consistency.
Data collected were analysed using simple percentage ratio and statistical technique-chi-square. At the end of the study the researcher was able to make some findings like:-
That Emenite had a problem of unavailability of depots over since it operation whereby run it distribution in the country from company - Distributor – sub distributors and the final user. The researcher equally give recommendations like the firm should open depots that will help to boast effectiveness and efficiency of distribution to save transportation cost, less breakage and other risk factors that might come on board so as to carry out more campaign on work shop and seminars to there managers at large as well as other human resources development of field sales men.