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AN EMPIRICAL EVALUATION OF THE CAUSES OF NEW PRODUCT FAILURE IN NIGERIA. A STUDY OF REX LAGER BEER A PRODUCT OF NIGERIA BREWERIES PLC

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Abstract

AN EMPIRICAL EVALUATION OF THE CAUSES OF NEW PRODUCT FAILURE IN NIGERIA. A STUDY OF REX LAGER BEER A PRODUCT OF NIGERIA BREWERIES PLC

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Tags: new product failure, Nigeria, Rex Lager Beer, Nigeria Breweries
Size: 187.83KB
Uploaded by Jerry Okaro
Uploaded on 17/04/2019
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