By Unagia John Kingsley
One of the greatest mistakes which an organization be it production, wholesaling, retailing, manufacturing or services-oriented-can make is to neglect the concept of customer care services in its operations. This is because customers care services are an integral part of any business and is essential to the overall survival of that business in its competitive environment. In a developing economy like Nigeria, the need for efficient customer care services cannot be over emphasized, as this will ultimately contribute to the growth of the economy and the development of the private sector.