By Ufondu, Amaka Fortunate
This work focuses on the comparative study of the pricing of Commercial Bank products in the Enugu Urban Area. Two populations were used for the study. The first comprises all the eleven Commercial Banks operating in the city. Six branches of these banks were selected and studied. The second population is made up of all the passbook or cheque-book carrying customers of the selected banks. A total of 95,224 customers make up this population out of which 402 were sampled. From the analyses of the data that is using the following statistical tools-ANOVA with F-Ratios: Differences between the means of two well-distributed population; and Two-factor, analysis, the following important findings were made from the study.