CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)

This research study is on consumer’s acceptance of Nigerian made packaged food products in Enugu using Cosmetic and Food Product as a case study. The focus of this study is basically detailed on the statement of problem in a broad perspective of consumer’s perception of Nigeria made packaged food product, its effect on production cost and the strategies for redirection of customers’ choice and preference towards Nigeria made packaged products.