CONSUMERS’ ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS

The study was specifically on consumers’ acceptance of Nigerian made and packaged food products in Enugu metropolis. Its major objectives are to determine how consumers (1) regard the promotional claims of Nigerian made and packaged food products; (2) judge their quality (3) assess their pricing (4) view their availability/distribution (5) compare them with imported/foreign made and packaged food products with the aforementioned(above) (6) verify/ascertain the belief of preference of foreign food products despite the close proximity of local manufacturers of same, and make recommendations for an improvement so as to lure consumers to accept Nigerian made and packaged food products.