By Nebo, Gerald Nwora
This study was done primarily on the Determinants of Marketing Executives’ Performance in Selected Deposit Money Banks in South-East, Nigeria. It was premised on the need to offer management teams of the banks some insight regarding the factors that best determine the performance of their marketing executives particularly in the face of their widening performance gaps. The objectives of the study include; to ascertain the influence of motivation on bank marketing executives’ performance; to determine the influence of the aptitude of bank marketing executives on their performance; to ascertain the influence of sales skill on bank marketing executives’ performance; to analyze the influence of bank marketing executives’ role perception on their performance; to assess the influence of job satisfaction on bank marketing executives’ performance; to identify the influence of environmental variables on bank marketing executives’ performance; and to assess the differences that exist in sales managers’ and marketing executives’ perceptions of factors that influence marketing executives’ performance. Both survey (qualitative and quantitative) and ex post facto research designs were adopted for this study.