By Madu, Elizabeth Nkechi
The major purpose of the study was to identify the influence of advertising media on consumers' choice of household products in Imo State. The study utilized ;I survey research design. Four research questions were answered by the study. A structured questionnaire was used to elicit information for the study. The target population comprises four hundred and three (403) post primary school teachers dra-m from thirteen (13) post primary schools in two Local Government Areas (Owerri North and Owerri Municipal L.G.A. in Imo State. The entire population for the study wa; studied.