MARKETABILTY OF MADE IN NIGERIA TEXTILE

It was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria Textile.
The research is aimed at analyzing various factors that influence consumer response to made in Nigeria Textile. It was also aimed at finding the consumer perception of quality, price, colour and design of made in Nigeria textile.
The study was expected to help the locally textile industry identify areas in their production and marketing activities that need to be reviewed and improved upon. Data were collected using structured questionnaires and interview guides from consumers. Secondary data were collected from journals, publications and related works.
A sample size of 384 respondents was used for the study and the chi-square statistical tool was used in the analysis of primary data at 5% level of significance.
The study revealed that consumers still perceive made-in-Nigeria textile as being of relative lower quality and price than that of foreign textiles.