Public Relations Strategies In The Marketing Of The Products Of MultiNational Companies, A Case Study Of Coca Cola Owerri Depot

This study investigates the public relations strategies adopted by Coca
Cola Nigeria Plc in the marketing of its products. The Owerri environment
was used as the sampling site. The consumers, distributors and staff formed
the respondents that were used for data collection. In all, eighty
questionnaires were sent out, while sixty- five was returned and found
correctly filled.