By Osum Ugochukwu Agatha
The major aim of this research work is to shed more light on the roles of advertising and sales promotion as a marketing strategy and the importance of marketing as a tool in improving sales turnover in telecommunication industry using MTN as a case study.
Any society mindful of economic strength ensures that production is completed; and for any production process to be completed, goods and services so produced are delivered effectively and efficiently to the acceptance and satisfaction of consumers, clients, subscribers and so on. How can this be achieved?
It is practically of no use for a company to produce without selling their products or services, therefore in order to stimulate demand for their product, manufactures or producers must bring their products to the knowledge of consumers. One effective way of doing this is through advertising. Marketers can use the instrument of advertising to create (influence) demand.
This is the question the Impact of Advertising and Sales Promotion on sales in any service delivery is sitting pretty on; providing and modernizing solutions among the Telecommunications in Nigeria is a great strategic planner in advertising and sales promotions which ranges from high creativity, technically, Branding, corporations, developments and promotions just for the singular purpose of attracting subscribers nationwide.
Demand for a product is created when a product is brought to a level of awareness such that consumers begin to recognize the product as being capable of meeting their needs.
Advertising and sales promotion are mutually dependent on marketing; each complementing the other, while advertising spreads the word about a particular promotion, sales promotion on the other hand allows the consumers to exist the product; enforcing brand loyalty and sales forces.