By Okorie, Martha Ngwobia
In this study, the focus was on the influence of advertising on consumption pattern of Civil Servants and Business Community with emphasis ion Ebonyi State and Enugu Metropolis. The researcher made a very sincere and in-depth study into various advert media and their individual influence on civil servants and Business Community. Structural questionnaire copies were administered to our respondents after the researcher had reviewed similar literature. The study categorized the respondents into two viz- management and non-management cadre. The questionnaire were designed and distributed along side these categories. The test of our three hypotheses were done with a chi-square approach.