By Chima, Chinyere C.
Sequel to the increasing multiplicity of socio-economic activities in our contemporary society, the social responsibility role of Public Relations in any given people-oriented organization has become more challenging than ever before. This is noticeable especially in companies that deal with the day-to-day needed products or services by the greater majority of the people. One of such is the Mobile Telecommunication Nigeria (MTN), Global Systems Mobile telecommunication (GSM) services, which deals with providing mobile telecommunication services to many number of people today in Nigeria. As a result of this, it has become very imperative to look into the role of Public Relations in the marketing of products, paying direct attention to the marketing of MTN GSM services in Enugu. This is by critically examining the various marketing approaches which Public Relations experts or managers of the company adopt to ensure steady, rapid and satisfactory services to the target customers and publics of the company especially in Enugu.