The Use of Packaging as a Promotional Instrument in a Competitive Environment (A Case Study of Cosmetics Industry in Enugu / Anambra State)

This project studies; packaging as a marketing instrument in a
competitive environment. The following were the objective of the
study:-
1. To determine whether the local manufacturer considers product
packaging as an important marketing variable and as such direct
reasonable efforts towards achieving a more strategic position
in his/her packaging policy....