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USES AND IMPACT OF PUBLIC RELATIONS IN MARKETING TELEVISION SERVICES IN NIGERIA. (A STUDY OF SELECTED TV STATIONS IN THE SOUTH EAST)

By Uzodinma, Ifeyinwa B.

Globally, television is a veritable tool for mass information, education entertainment and mobilization. Television services are important to any nation for the dissemination of information to the general public. It is a vital tool for the galvanizing and synergizing of the very fabric of any community, state or nation. In Nigeria, the importance of television services to the nation for information dissemination, for mass mobilization to a common cause, for national development, for advancement of her nascent democracy cannot be over emphasized. The research covered the Nigerian Television Authority (NTA) Enugu Network Centre, the Enugu State Broadcasting Services (ESBS) and the African Independent Television (AIT), Enugu. The research determined and established the role of public relations in marketing television services in South East, Nigeria, where these stations are domiciled. This is a survey method of research, which has made use of primary and secondary data. The sample size is 195. The major findings in this research work are that: Public Relations plays significant roles in marketing Television Services; that NTA, ESBS, and AIT, apply Public Relations Strategies in marketing their services; that Public Relations has made very great impact in the marketing of Television Services; that inadequate funding, ignorance on the part of the organization, and lack of interest on the part of the organization are sometimes factors constraining the application of Public Relations in the marketing of Television Services. In conclusion, it is very pertinent that Public Relations is applied in every facet of life, programmes, and activities, within the private and public sectors of the economy; at home, in our personal lives, if our desired goal(s) and objective(s) are to be actualized. It is therefore, recommended that, in applying Public Relations in any of life’s endeavours, the applicant must effectively, adequately and carefully plan, organize, implement, monitor and control the right Public Relations Strategies achieve the desired result(s). Again, competent professionals who in themselves are Public Relations Experts and members of the NIPR, should be assigned the responsibility of handling all Public Relations activities and programmes. Finally, the management of NTA, ESBS, and AIT, should develop and exercise keener interest in Public Relations and its practice, as well as provide adequate funding, if they must grow, excel and remain sustained and relevant in the market place.

Published: 23/05/2009

Tags: public relations, marketing, television services

Size: 413.50KB

Consumer Choice Criteria for Detergent Brands in Harcourt

By Ibitoye, Nicholas O.

Our pilot studies in Port Harcourt revealed there was a multiplicity of brands
of detergent in the market. This study therefore, is aimed at investigating those
attributes and factors that are likely to influence the brand choice of detergent
consumers, so that producers and marketers can correctly predict the choice patterns
of consumers

Published: 18/09/2018

Tags: detergent, brands, consumers

Size: 1.48MB

Promoting Unicef Controllers Services Using Public Relations Techniques

By Madubuko, Valentine Chikezie

This study titled "promoting UNICEF controllers services, using public relations techniques" was carried out i order to examine how UNICEF activities could be best promoted using price relations strategies.

Published: 01/01/1999

Tags: Unicef, Public Relations Techniques

Size: 1.48MB

Consumer Choice Criteria for Detergent Brands in Harcourt

By Ibitoye, Nicholas O.

Our pilot studies in Port Harcourt revealed there was a multiplicity of brands of detergent in the market. This study therefore, is aimed at investigating those
attributes and factors that are likely to influence the brand choice of detergent
consumers, so that producers and marketers can correctly predict the choice patterns of consumers.

Published: 15/09/2018

Tags: cosumer, choice, criteria, detergent, brands,

Size: 1.56MB

Optimising the Distribution Efficiency and Effectiveness of Imo Modern Poultry Avutu in Imo-State

By Ibekwe, C.f.

This study aims at developing an optimal model for the modern poultry distribution aspect of management.

Published: 01/12/1991

Tags: Optimising, Distribution, Modern Poultry, Avutu, Imo-State

Size: 4.49MB

Government Budget and Budgetary Control System (A Case Study of Ministry of Finance and Economic Development Enugu)

By Edeani, Godwin Nnamoko Au

It is a great challenge indeed carrying out this tedious task
of exhuming the problems of budget and budgetary control system
that have been the bane of the social Ministry right from its
inception as well as other government ministries and extraministerial departments throughout the country.

Published: 01/08/1995

Tags: Government Budget,Budgetary Control System, Finance and Economic Development, Enugu

Size: 2.69MB

Decision Manning in the Nigerian Utility Organization (A Study of NEPA)

By Asogwa, Nkechi G. Aut

Decision theory practitioners and scholars have come up
with different approaches to the analysis of decisions. The
orthodox Bayesian is hinged on justification of decisions while
the collingridge approach is based essentially on falsifiability of
decisions that have been rationally taken.
The main thrust of the collingridge approach to decision
making is the provision of enough flexibility for corrective action
when the decision is discovered to be wrong.

Published: 01/05/2004

Tags: Decision Manning, Nigerian Utility Organization, NEPA

Size: 2.44MB

Franchising as a Strategic Marketing Tool for Distribution within a Stratified Nigerian Economy.

By Omeh, M. Okoye

Franchising as a Strategic Marketing Tool for
Distribution within a Stratified Nigerian
Economy.

Published: 02/12/2018

Size: 4.21MB