University of Nigeria OER Competition | Register Here

Marketing

Categories

Filter:

Strategic Marketing Management for Corporate Survival: A Case Study of Chartered Bank Plc

By Ocheje, Eneojo Amedu

The main thrust of this research project was to find our if a function relationship exists between strategic marketing management and cooperation survival. The Increase in competition, particularly in the service sector of the Nigerian economy underlies the need for an effective strategy and proper management of the marketing process.

Published: 21/11/2018

Tags: Strategic Marketing, Management, Corporate, Bank

Size: 7.38MB

An Analysis of the Effectiveness and Applications of Electronic Banking in Nigeria

By Nzekwu, David O.

This study was aimed at analyzing the effectiveness of electronic banking in
Nigeria. The study appraised the use and applications of electronic banking
in Nigeria, its perception and major setbacks. The study also examined the
extent to which electronic banking contributes to achieving corporate goals
and missions and the various opportunities and benefits, which banks can
derive from the applications of electronic banking. The study equally
analyzed the security, control and risk management issues in electronic
banking in Nigeria.
To generate responses on these issues, two sets of questionnaires were
administered, one to the banks and the other to the banks' customers. It was
observed after a detailed analysis of the data generated from the study that
electronic banking in Nigeria was still evolving. Many of the banks in
Nigeria operate one form of electronic banking or the order. The major
forms of electronic banking operated by the Nigerian banks include; Mobile
Telephone Banking, Internet banking, Automated Teller Machine (ATM),
Electronic Funds Transfer and smart cards including value cards and several
forms of card based banking modes.

Published: 20/10/2018

Tags: Electronic Funds Transfer, value cards , banking modes, electronic banking,

Size: 2.35MB

Marketing of Banking Services Under the Regime of Recapitalization: A Case Study of the Nigerian Banking System

By Nwachukwu, Remigius I

I n performing their role as financial intermediaries, the banks provide the
platform for the transfer of funds from surplus economic units to deficit
ones thereby helping in facilitating business transactions and economic
development. Since the funds being deployed by the banks are largely
owned by third parties (usually the depositors), it becomes necessary for
such funds to be prudently and efficiently managed so as to ensure the
sustenance of the confidence of the depositors in the banking system,
ensure that the financial system remain sound at all times and ensure that
the risk of bank failures is minimized.

Published: 01/04/2005

Tags: Marketing, Recapitalization, Nigerian Banking System

Size: 975.93KB

Paint Marketing in Nigeria A case study of Indigenous and Multinational Paint Makers

By Nwabueze, Chinenye

This research work was on the marketing of paint products in Nigeria, a case study of indigenous and foreign paint products.

Published: 01/03/2000

Tags: Paint Marketing, Nigeria, Indigenous, Multinational Paint Makers

Size: 19.77MB

National Image and Nigerian Print Media Coverage of Selected Foreign Policy Issues: A Case Study of the Abacha Regime

By Nnabuko, Justina O.

This paper evaluates the National Image and Nigerian Print Media
Coverage of Selected Foreign Policy Issues: A Case
Study of the Abacha Regime

Published: 01/11/1987

Tags: National Image, Nigerian Print Media Coverage, Foreign Policy Issues, Abacha Regime

Size: 27.64MB

Packaging Issues in Marketing in Developing Countries (Nigeria as a Case Study)

By Laditi, Bolatito T.

Packaging has been seen to be the activities covering the entire marketing process and concerned with the design construction of the container of a product.

Published: 02/12/2018

Tags: Packaging Issues, Marketing, Developing Countries

Size: 13.42MB

DETERMINANTS OF MARKETING EXECUTIVES’ PERFORMANCE IN SELECTED DEPOSIT MONEY BANKS IN SOUTH-EAST, NIGERIA

By Nebo, Gerald Nwora

This study was done primarily on the Determinants of Marketing Executives’ Performance in Selected Deposit Money Banks in South-East, Nigeria. It was premised on the need to offer management teams of the banks some insight regarding the factors that best determine the performance of their marketing executives particularly in the face of their widening performance gaps. The objectives of the study include; to ascertain the influence of motivation on bank marketing executives’ performance; to determine the influence of the aptitude of bank marketing executives on their performance; to ascertain the influence of sales skill on bank marketing executives’ performance; to analyze the influence of bank marketing executives’ role perception on their performance; to assess the influence of job satisfaction on bank marketing executives’ performance; to identify the influence of environmental variables on bank marketing executives’ performance; and to assess the differences that exist in sales managers’ and marketing executives’ perceptions of factors that influence marketing executives’ performance. Both survey (qualitative and quantitative) and ex post facto research designs were adopted for this study.

Published: 02/12/2018

Tags: marketing executives, deposit money banks, South-East

Size: 1.89MB

THE ROLE OF PUBLIC RELATIONS IN THE PROMOTION OF PRODUCTS: A STUDY OF MTN GSM SERVICES IN ENUGU

By Chima, Chinyere C.

Sequel to the increasing multiplicity of socio-economic activities in our contemporary society, the social responsibility role of Public Relations in any given people-oriented organization has become more challenging than ever before. This is noticeable especially in companies that deal with the day-to-day needed products or services by the greater majority of the people. One of such is the Mobile Telecommunication Nigeria (MTN), Global Systems Mobile telecommunication (GSM) services, which deals with providing mobile telecommunication services to many number of people today in Nigeria. As a result of this, it has become very imperative to look into the role of Public Relations in the marketing of products, paying direct attention to the marketing of MTN GSM services in Enugu. This is by critically examining the various marketing approaches which Public Relations experts or managers of the company adopt to ensure steady, rapid and satisfactory services to the target customers and publics of the company especially in Enugu.

Published: 02/12/2018

Tags: public relations, promotion of products, MTN GSM services

Size: 87.00KB

PERCEIVED RELATIONSHIP BETWEEN SELECTED MANAGEMENT PRACTICES AND THE PERFORMANCE OF MARKETING EXECUTIVES IN SELECTED BANKS IN NORTH WEST, NIGERIA

By Balogun Hafis Ayinla

Considering the competitive nature of today's Nigerian banking industry, the role of sales force (marketing executive) is very crucial to the growth and survival of the industry as they demonstrate aggressive selling efforts to push the bank services to the market win favorable market response and persuade prospective customers to accept their offers. Therefore ensuring a high performance of the Salesforce would is a panacea for organization management. This study assess the perceived relationship between selected management practices and the performance of marketing executives in selected banks in North West, Nigeria. The specific objective of the study includes t ascertain the impact of target setting on the performance of Marketing Executive in the banks (ii) the effect of on the job training on the performance of Marketing Executive in the bank, (iii) the effect of close supervision on the performance of Marketing Executive in the banks and (iv) the influence of non- financial reward on the performance of Marketing Executive in the banks. The study adopts the survey design among 418 marketing executives spread across the North West of the country.

Published: 02/12/2018

Tags: management practices, marketing executives, banks, North West

Size: 885.50KB

Public Relations Management and the Sustenance of Democracy in Nigeria: (Survey of the Dynamics of Executive-Legislature Relations)

By Dibang, James E.

The research was restricted to Abuja municipal and focused on a critical appraisal of the ways in which Public Relations management can foster the cause of sustainable democracy with particular attention on its effectiveness in fostering partnership between the executive and the legislature. The study was streamlined to meet certain objectives.

Published: 19/09/2018

Tags: Public Relations Management

Size: 4.76MB

Challenges of Marketing Financial Services (A Case Study of Selected Financial Institutions

By Kolawole, Sariyu Olanike

The banking industry has a lot of room for growth in terms of opportunities that abound, but the various challenges facing these financial institutions in marketing their products and services makes the industry stiffen and there seems to be no room for growth.

Published: 02/12/2018

Tags: Financial Services, KOLAWOLE Sariyu Olanike

Size: 16.17MB

Promotional Constraints in the Development of Small Scale Industries (A Study Selected Industries in Rivers State of Nigeria)

By Kpasoro, Noah Ndamati

Nigeria like every other country in the world is striving to achieve economic independence. In the past Nigeria had involved hereself supplying raw materials to developed countries and importing much of the finished goods in return.
That was the extent of our industrial ventures of yester-years.

Published: 02/12/2018

Tags: Promotional Constraints, Small Scale Industrie

Size: 3.15MB

An Analysis of Marketing Margins in the Distribution of Pepsi Cola in Anambra State

By Kanu, Chukwuma N.

The advent of soft drinks in Nigeria can be traced to the establishment of the Nigerian Mineral Water Ltd in 1933 in Lagos. This establishment was however short-lived and it was not until the early fifties that the presnt leader in the soft drinks industry emerged.

Published: 04/02/1987

Tags: Marketing Margins, Pepsi Cola, KANU Chukwuma N.

Size: 17.77MB

An Appraisal of Consumers' Attitude Towards Nigerian Made Textile Goods: (A Case Study of Afprint Company’s Textile Goods in Lagos Metropolis)

By Ngige, Emmanuella O.

This research exercise is to examine the attitude of
consumers towards locally produced Afprint textile
materials.
Chapter One highlights the profile of Afprint Company.
Statement of problem, significance of study, research
hypothesis.

Published: 01/05/1998

Tags: Appraisal, Consumers' Attitude, Nigerian Made Textile Goods, (Afprint Company’s Textile Goods,Lagos Metropolis

Size: 15.05MB

The Feedback Concept and UNDP’s Skills Acquisition Programme (A Case Study of the Vocational Skills Acquisition Programme at the Sule Ahman Complex)

By Nduka, Benjamin Chinonye

This research project reviews the implementation process of the UNDP
projects on human development through skills acquisition using a particular
Skills Acquisition progamme at Sule Ahman Complex as a case study. The
critical study sought to trace the extent of the use of the feedback concept
and process in the implementation of the UNDP human development efforts.
This is against the backdrop of the fact that UNDP programmes appear not
to have achieved the desired impact on the life of the beneficiaries and the
nation at large whereas immanent efforts at the behest of the masses
achieved a commendable revolirtion especially in the footwear industry
where Bata and Lennard shoes have closed shops in the face of massive
competition from local manufacturers and retailers. The literature review
took a cursory look at the concept of development; strategies and the
different theoretical paths countries have had to go in the process of
development. The representative countries in this regard are examples of
,countries that have used different theoretical approaches in the onward
match toward economic development. Brazil represented the conventional
route advocated by the international financial institutions. China represents
the self-reliance route while the Asian Tigers represent the miracle
economies of the Orient. Certainly there was no evidence that UNDP, if it
played any role; had an impact on the economies so reviewed. Would the
story be different for Nigeria? Also, the role of communication under
different classes of ruler-ship was reviewed and indeed, the great potentials
of communication's concept of feedback In enhancing human development.
Three sets out of total of six sets of graduates' from the Skill's acquisition
were studied. The findings revealed no evidence of feedback in the
programme process. Secondly, the beneficiaries of the programme had no
financial backing from the executors of the progamne to enable them
practice what they were thought. Thus there was no basis to expect such a
poorly handled progamme to achieve the laudable goal of human
development, let alone act as a catalyst for economic revolution.

Published: 01/01/2002

Tags: Feedback Concept, UNDP’s Skills Acquisition Programme, Vocational Skills Acquisition, Sule Ahman Complex)

Size: 1.62MB