University of Nigeria OER Competition | Register Here

Marketing

Categories

Filter:

ADVERTISING AND SALES PROMOTION AS TOOLS FOR CORPORATE SURVIVAL: A COMPARATIVE STUDY OF BRITISH AMERICAN TOBACCO COMPANY (ROTHMANS) NIGERIA LIMITED AND NESTLE FOODS PLC.

By Ezenekwe, Kingsley .o.

ADVERTISING AND SALES PROMOTION AS TOOLS FOR CORPORATE SURVIVAL: A COMPARATIVE STUDY OF BRITISH AMERICAN TOBACCO COMPANY (ROTHMANS) NIGERIA LIMITED AND NESTLE FOODS PLC.

Published: 16/12/2005

Tags: Rothmans, advertisement, sales promotion, British American Tobacco, Nestle Foods

Size: 610.95KB

THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA

By Ezemmaduka, Anthony

THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA

Published: 09/10/2012

Tags: consumer behavior, marketing, Gulder. Star, Maltina

Size: 1.26MB

APPRAISAL OF SALES SERVICES IN THE MARKETING OF INDUSTRIAL PRODUCTS (A STUDY OF SELECTED INDUSTRIAL ORGANISATIONS)

By Ezebuiro, Victor Chinedum

APPRAISAL OF SALES SERVICES IN THE MARKETING OF INDUSTRIAL PRODUCTS (A STUDY OF SELECTED INDUSTRIAL ORGANISATIONS)

Published: 09/09/2006

Tags: Sales Services, industrial customers, Marketing, Industrial Products

Size: 406.41KB

MARKETING OF MERCHANT BANK SERVICES IN NIGERIA: A CASE STUDY OF NAL MERCHANT BANK PLC AND FIRST CITY MERCHANT BANK LTD.

By Ezeanyagu, Chidi

MARKETING OF MERCHANT BANK SERVICES IN NIGERIA: A CASE STUDY OF NAL MERCHANT BANK PLC AND FIRST CITY MERCHANT BANK LTD.

Published: 21/04/2002

Tags: NAL Merchant Bank, First City Merchant Bank, merchant bank services, Nigeria

Size: 208.67KB

MARKETING APPRAISAL OF BUREAUX DE CHANGE AND INTER-BANK FOREIGN EXCHANGE MARKET IN THE NIGERIAN FOREIGN EXCHANGE SYSTEM

By Ezeani, Nnanyelugo U.

MARKETING APPRAISAL OF BUREAUX DE CHANGE AND INTER-BANK FOREIGN EXCHANGE MARKET IN THE NIGERIAN FOREIGN EXCHANGE SYSTEM

Published: 19/05/2005

Size: 1.34MB

AN EVALUATION OF THE RECRUITMENT AND MOTIVATION OF THE SALES FORCE IN THE PAINT INDUSTRY: A COMPARATIVE STUDY OF BERGER AND SHARON PAINTS

By Ezeani, Ngozi Nnenna

AN EVALUATION OF THE RECRUITMENT AND MOTIVATION OF THE SALES FORCE IN THE PAINT INDUSTRY: A COMPARATIVE STUDY OF BERGER AND SHARON PAINTS

Published: 24/03/2011

Tags: recruitment, motivation, salesforce, paint industry, Berger, Sharon

Size: 190.94KB

A STUDY OF THE PROMOTIONAL OBJECTIVES AND STRATEGIES OF DIAMOND BREWERIES LIMITED

By Anyanwu A V

A STUDY OF THE PROMOTIONAL OBJECTIVES AND STRATEGIES OF DIAMOND BREWERIES LIMITED

Published: 04/09/1999

Tags: advertisement, Sales Promotion, Media Communication

Size: 1.30MB

AN ANALYSIS OF THE EFFECTIVENESS OF THE PHYSICAL DISTRIBUTION ACTIVITIES AND POLICIES OF THE NIGERIAN BOTTLING COMPANY AND EMENITE LIMITED IN ENUGU METROPOLIS: A COMPARATIVE ANALYSIS

By Ezeah, Luke Obi

AN ANALYSIS OF THE EFFECTIVENESS OF THE PHYSICAL DISTRIBUTION ACTIVITIES AND POLICIES OF THE NIGERIAN BOTTLING COMPANY AND EMENITE LIMITED IN ENUGU METROPOLIS: A COMPARATIVE ANALYSIS

Published: 25/04/2006

Tags: effectiveness, physical distribution, Nigerian Bottling Company, Emenite

Size: 364.35KB

A CRITICAL REVIEW OF CONSUMERS' APPRAISAL OF SALES PROMOTION STRATEGIES ADOPTED BY SOFT DRINK COMPANIES IN NIGERIA (CASE STUDY OF THE NIGERIAN BOTTLING COMPANY)

By Eze, Ikechukwu Bernard

A CRITICAL REVIEW OF CONSUMERS' APPRAISAL OF SALES PROMOTION STRATEGIES ADOPTED BY SOFT DRINK COMPANIES IN NIGERIA (CASE STUDY OF THE NIGERIAN BOTTLING COMPANY)

Published: 21/05/1995

Tags: consumer appraisal, sales promotion, soft drinks companies, Nigerian Bottling Company

Size: 1.15MB

AN EVALUATION OF THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE

By Eze Uchenna Chinedum

AN EVALUATION OF THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE

Published: 15/08/2004

Tags: performance, Nigerian Stock Exchange

Size: 267.79KB

EVALUATION OF MARKETING STRATEGIES OF SELECTED FAST FOOD RESTAURANTS IN THE SOUTH EAST ZONE OF NIGERIA

By Eze, Ogudu Iheanyichukwu

EVALUATION OF MARKETING STRATEGIES OF SELECTED FAST FOOD RESTAURANTS IN THE SOUTH EAST ZONE OF NIGERIA

Published: 24/02/2014

Tags: marketing strategies, fast food restaurants, Nigeria, South East

Size: 1.33MB

NIGERIAN RAILWAY CORPORATION AND PUBLIC RELATIONS PRACTICES (A CASE STUDY OF ENUGU)

By Eze Luke Okechukwu

NIGERIAN RAILWAY CORPORATION AND PUBLIC RELATIONS PRACTICES (A CASE STUDY OF ENUGU)

Published: 17/09/2004

Tags: Nigerian Railway Corporation, public relations, Enugu

Size: 1.27MB

IMPEDIMENTS TO THE COMMERCIALIZATION OF NEW PRODUCTS AND INNOVATIONS IN NIGERIA: FOCUS ON ENUGU STATE

By Eze Jude Obinna

IMPEDIMENTS TO THE COMMERCIALIZATION OF NEW PRODUCTS AND INNOVATIONS IN NIGERIA: FOCUS ON ENUGU STATE

Published: 18/03/2004

Tags: commercialization, new products, innovations, Enugu

Size: 2.18MB

A STUDY OF THE IMPACT OF ADVERTISING ON CONSUMER BRAND PREFERENCES FOR 'NEW' BEVERAGE PRODUCTS : A CASE STUDY OF ENUGU METROPOLIS .

By Eze , Innocent Ogbonna

A STUDY OF THE IMPACT OF ADVERTISING ON CONSUMER BRAND PREFERENCES FOR 'NEW' BEVERAGE PRODUCTS : A CASE STUDY OF ENUGU METROPOLIS .

Published: 15/04/1999

Tags: product innovation, target market, consumer brand preference, new beverage products

Size: 1.08MB

THE DOMINANT ADVERTISING FORMATS IN THE NEWS PAPERS A CONTENT ANALYSIS OF THE DAILY SUN AND THE GUARDIAN NEWSPAPERS

By Eze, Ijeoma Bibian

THE DOMINANT ADVERTISING FORMATS IN THE NEWS PAPERS A CONTENT ANALYSIS OF THE DAILY SUN AND THE GUARDIAN NEWSPAPERS

Published: 19/10/2011

Tags: The Guardian, Daily Sun, newspaper, dominant advertising formats

Size: 1.91MB