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MARKETABILTY OF MADE IN NIGERIA TEXTILE

By Ozonwu Uchechukwu Lilian

It was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria Textile.
The research is aimed at analyzing various factors that influence consumer response to made in Nigeria Textile. It was also aimed at finding the consumer perception of quality, price, colour and design of made in Nigeria textile.
The study was expected to help the locally textile industry identify areas in their production and marketing activities that need to be reviewed and improved upon. Data were collected using structured questionnaires and interview guides from consumers. Secondary data were collected from journals, publications and related works.
A sample size of 384 respondents was used for the study and the chi-square statistical tool was used in the analysis of primary data at 5% level of significance.
The study revealed that consumers still perceive made-in-Nigeria textile as being of relative lower quality and price than that of foreign textiles.

Published: 23/11/2009

Tags: marketability, made in Nigeria, textile

Size: 327.00KB

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA

By Ozoagu, Obiora Emmanuel

This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up the products of Nigerian bottling company plc and Seven-up bottling company plc—the two giants in non alcoholic beverage industry the world over.

However, the study investigated into most of the main factors responsible for the preference of one brand of product over another. Hence, price, constant availability, promotion {advertising}, role of middlemen, attitude of the sales personnel, etc as they affect brand preference were explored.

To achieve this, two tentative hypotheses were made to guide the researcher in the course of exploring the subject. The researcher made use of both primary and secondary sources for data used. Hence, the responses of respondents as contained in the questionnaires distributed, the present and past records of Nigerian bottling company plc and that of Seven-up bottling company plc as related to the literature of this study, Marketing textbooks, journals, magazines and unpublished research works of some scholars.

Furthermore, in the methodology, the researcher made use of method of research, determination of population and sample size, sapling technique, instrumentation, validation and reliability of instruments, method of administration of instruments, and method of data analysis to obtain reliable information with regards to the study.

Survey via interview using questionnaires was carried out with the Sales executives or managers of Nigerian bottling company plc and that of Seven-up bottling company plc, the distributors and consumers of soft drink beverages in Enugu metropolises.

Data collected were consequently analyzed using tables, pie charts, and bar charts. Thereafter, the hypotheses formulated were statistically tested by the use of Binomial test.

Published: 24/02/2009

Tags: consumer preference, soft drink, Coke, Sprite, Pepsi Cola

Size: 368.50KB

THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)

By Osum Ugochukwu Agatha

The major aim of this research work is to shed more light on the roles of advertising and sales promotion as a marketing strategy and the importance of marketing as a tool in improving sales turnover in telecommunication industry using MTN as a case study.
Any society mindful of economic strength ensures that production is completed; and for any production process to be completed, goods and services so produced are delivered effectively and efficiently to the acceptance and satisfaction of consumers, clients, subscribers and so on. How can this be achieved?
It is practically of no use for a company to produce without selling their products or services, therefore in order to stimulate demand for their product, manufactures or producers must bring their products to the knowledge of consumers. One effective way of doing this is through advertising. Marketers can use the instrument of advertising to create (influence) demand.
This is the question the Impact of Advertising and Sales Promotion on sales in any service delivery is sitting pretty on; providing and modernizing solutions among the Telecommunications in Nigeria is a great strategic planner in advertising and sales promotions which ranges from high creativity, technically, Branding, corporations, developments and promotions just for the singular purpose of attracting subscribers nationwide.
Demand for a product is created when a product is brought to a level of awareness such that consumers begin to recognize the product as being capable of meeting their needs.
Advertising and sales promotion are mutually dependent on marketing; each complementing the other, while advertising spreads the word about a particular promotion, sales promotion on the other hand allows the consumers to exist the product; enforcing brand loyalty and sales forces.

Published: 02/12/2018

Tags: advertising, sales promotion, service based, MTN

Size: 2.17MB

EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)

By Osuagwu, Benedict Chinero Chiedozie

The purpose of this study is to identify the various marketing strategies being adopted in the banking industry with particular reference to Afribank Nigeria Plc and their impact on deposit mobilization and gross earning. Gone are the days of “armchair” banking. The introduction of Structural Adjustment Programme (SAP) by Babangida administration in Nigeria led to increased number of banks as a result of liberalization thereby bringing about stiff competition among banks. The aftermath of this is that any bank which wants to remain profitable and maintain its competitive edge must not rest on its oars but devise strategies that will enhance its share of the market. Marketing strategies are methods adopted in determining customers’ needs, and coming up with ways through which these needs can be satisfied to enhance their customer services delivery. Some of these strategies are branch network, interest rate manipulation and electronic money transfer, etc. In this study, we examined how Afribank Nigeria Plc has been able to effectively market its banking service by employing these aforementioned strategies. It was observed that the bank is really coping with competition in the Nigeria banking industry but there is still room for improvement to be able to cope with the evolving market and changing desires. Survey design methodology was adopted in this study, in which questionnaire was constructed and administered to respondents, mainly bank staff and customers. Data were analyzed with chi-square (X2) statistical tool. The results revealed that there is significant customer-friendliness in the selected marketing strategies of Afribank in its daily operations with customers. That the strategic marketing approaches used by Afribank in delivering the services to their customers are effective and that the strategic marketing activities of Afribank has had significant positive effects on its corporate performance. Though that some of the strategies adopted by the Bank do not influence the elite in the society. With these, we then recommended that the bank needs to adopt aggressive marketing strategies which will attract people in the rural areas who are confused on the banking system as a result of the recapitalization policies which put most customers in jeopardy in the past. Afribank should also move into the rural areas to re-assure the illiterate masses of the safety of their money in the Bank and educate them on the inherent dangers of stockpiling their funds in the houses.

Published: 28/05/2012

Tags: marketing strategies, banking industry, AfriBank

Size: 310.50KB

ASSESSING THE AWARENESS, IMPLEMENTATION AND EFFECTS OF PROVISIONS OF NIPR DECREE ON QUALIFICATIONS AND ELIGIBILITY TO PRACTICE PUBLIC RELATIONS IN NIGERIA

By Osoluka, Maryann

The purpose of this research work is to assess the level of awareness, implementation and effect of the provisions of the Nigerian Institute of Public Relations Decree on qualifications and eligibility to practices Public Relations in Nigeria. Literature on the practice of PR before and after the promulgation of the decree and general practice of PR and PR education were exhaustively reviewed. Questionnaires and oral interviews were the key instruments used. Books and journals also served as sources of secondary data. The main methods of analyzing data collected were the simple percentage for testing the research questions and chi – square for testing the hypothesis. Based on the data collected and analysis, the following major finding, conclusions and recommendations were made. One of the key problems besetting the practice of PR in Nigeria especially in the area of qualifications and eligibility to practice PR was the invasion of the profession by unqualified practitioners. Therefore when the NIPR decree 16 of 1990 was promulgated, the institute vigorously published the Decree (especially the provisions on qualifications and eligibility to practice PR in the country). The campaign was a success as a good number of PR practitioners and employers of labour claimed they became aware of the existence of the provisions of the Decree on qualification and eligibility to practice PR as a result of the campaign. They also said this knowledge now influence their practice and employment of PR practitioners. In addition to the above, invasion of unqualified practitioners has been greatly reduced and there is a marked difference in the quality of PR practice between registered and unregistered practitioners.

Published: 24/07/2009

Tags: awareness, NIPR decree, public relations, eligibility

Size: 485.00KB

MARKETING OF NIGERIAN TELECOMMUNICATIONS SERVICES IN LAGOS METROPOLIS: PROBLEMS AND PROSPECTS

By Osakwe Onyebuchi Francis

The aim of this study is to investigate the Problems and Prospects of Marketing Telecommunication Service in Lagos Metropolis. The problem of the study can be traced to the poor marketing image of NITEL products nationwide. This poor marketing image has created great dissatisfaction for telecommunications consumers nationwide. This situation motivated an investigation into the problem and prospects of marketing NITEL services in Lagos metropolis. To investigate the problem, certain objectives were defined. These were: To find out the problems of marketing Nigerian Telecommunications services in Lagos; to investigate the prospects of marketing NITEL services in Lagos metropolis; to find out the seriousness of the problems; and finally to estimate the seriousness of the prospects. To achieve these objectives, both secondary and primary research method were used. Using a structured questionnaire, responses were collected from respondents. The responses were analyzed using percentage frequencies. The findings show that the main problem experienced by the customers are: poor quality of services by NITEL, acute shortage of resources on the part of NITEL management to maintain efficient and fault free services, shortage of qualified manpower and inability of NITEL to send service bills regularly to customers. Based on these findings, the following recommendations were made: NITEL management should ensure that maintenance and installation materials such as cables, exchange spares are procured and made available on regular basis. Service faults should be promptly attended to. NITEL management should be courteous about decision on retrenchment of her workforce. The management should introduce prepayment in most of the services to reduce disputed bill cases and inability on the part of customer to settle their bills. Finally, suggestions on further research were made.

Published: 24/01/2010

Tags: marketing, telecommunications services

Size: 242.00KB

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA

By Orjiobele, Basil

Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the customer doesn’t feel he has been “treated right”. It may be astonishing to note that the reason why large percentage of customers change suppliers may have less or nothing to do with the quality of the product or service. It was because customers felt the company did not communicate with them. They felt they are being taken for granted. The first thing a complainant is looking for is a sympathetic ear.

Published: 08/12/2002

Tags: customer complaints, marketing performance, service industry

Size: 271.50KB

APPRAISAL OF THE EFFECTIVENESS OF PUBLIC RELATIONS EMPLOYED BY OIL COMPANIES IN MANAGING ENVIRONMENTAL ISSUES IN THE NIGER DELTA. (STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY)

By Onyeneje, Justina Chioma

This project undertook an indepth appraisal of the effectiveness of public relations practices of Oil Corporations in Nigeria in managing environmental issues and conflicts in the Niger Delta, with special focus on the Shell Petroleum Development Company of Nigeria Limited, SPDC. The main research objectives were to find answers to the following research question: How effective have been the public relations practices of Oil Companies operating in Nigeria, in managing environmental problems/conflicts in the Niger Delta regions; Have the Oil Companies and the Federal Government employed adequate two-way communication in relating with the oil bearing communities; Are the Public relations strategies/techniques employed so far in addressing environmental issues in the Niger Delta adequate enough; Are qualified and competent public relations managers being used by the Oil Companies in executing their public relations programmes. To find answers to the above, the following null hypotheses were formulated and tested in this study: The Public relations practices of the oil companies operating in Nigeria, in managing environmental issues/conflicts in the Niger Delta have not been effective; The Oil Companies operating in Nigeria have not employed adequate two-way communication in relating with their host communities; The Public Relations strategies/techniques/media employed so far in addressing environmental issues in the Niger Delta are not adequate. The researcher employed opinion survey techniques of face to face interviews, telephone interviews and questionnaires in gathering data for the study. The data were analyzed and tested with the statistical techniques of chi-square (x2 ). At the end of the tests, the following results were obtained: That the public relations practices of the Oil Companies operating in Nigeria in managing environmental issues, crisis and conflicts in the Niger Delta have not been effective; That the oil companies operating in the Niger Delta have not been employing adequate two way communication in relating with their host communities; That the public relations strategies/media /techniques employed so far by the oil companies in addressing environmental issues in the Niger Delta have not been adequate; With this outcome, the researcher then proffered some suggestions and recommendations for improving the public relations practices of Oil Companies operating in the Niger Delta in their relationship with the host communities.

Published: 26/04/2010

Tags: public relations, oil companies, environmental issues, Niger Delta, Shell, SPDC, effectiveness

Size: 421.00KB

ATTITUDE OF PURCHASERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN ASABA METROPOLIS)

By Onyekaokwu, Ngozi .f.

This study examines one of the most controversial issues in marketing in the developing countries. “Attitude of purchasers to locally made products”. This paper attempts to review arguments and empirical evidence on both sides of the issue, as well as offers the results of test findings. The study emphasizes the perspective of three diverse groups, the economists, the business persons, and the ultimate purchasers. The present study is an attempt to assess the attitude of purchasers to made in Nigeria products, an analysis of footwear products in the Asaba metropolis. The tools used in this study were the questionnaire method and the interview method. The study has revealed that most made in Nigeria products are considered inferior in quality and are expensive despite their poor quality and unless these are improved upon the trend will not change. Generally, it can be seen that factors such as quality, price, availability and awareness of made in Nigeria products contribute to negative attitude to home made products by purchasers. The study also revealed the need for government to create a conducive environment for business to achieve their corporate goals of producing products to satisfy the purchaser’s expectations by removing barriers to access of high quality raw materials.

Published: 10/12/2012

Tags: made in Nigeria, footwear products, attitude of purchasers

Size: 347.50KB

IMPACT OF PUBLIC RELATIONS STRATEGIES ON THE PERFORMANCE OF INSTITUTIONS OF HIGHER LEARNING: (A COMPARATIVE STUDY ON UNN AND IMT)

By Onwuzu, C. Mike

The success of any organization, especially the institutions of higher learning, depends on how information is handled in that organization. The efficiency and effectiveness with which information is managed determines to a large extent whether the institution will consistently be crisis ridden or not. This is why no institution of higher learning can survive without the activities of the public relations department. Yet, many institutions in Nigeria including universities, polytechnics, and colleges of education among others have failed to appreciate public relations and its potency for the sustenance and growth of their establishment. Sequel to the above it is pertinent to evaluate the impact of public relations strategies in the institution of higher learning. The study had a population size of 36, out of which a simple size of 33 was realized using Taro Yamane formula. Instrument used for data collection was primarily questionnaire and interview. The total numbers of 33 copies of the questionnaire were distributed while 30 copies were collected. The descriptive research design was adopted for the study. Content validity and test – retest of reliability was done, with coefficient of 0.74 indicating a high degree of consistency. Five hypotheses were tested using chi-square (X2). The result of the study revealed that public relations strategies have significant impact on the performance of institutions of higher learning. The finding further showed that public relations units of institution of higher learning play a little role in decision making. Also the applications of public relation strategies help in arresting strikes and cult activities in the institutions of higher learning. The finding also indicated that in respect to public relations, the University of Nigeria perform better than institute of management and technology in its use of public relations strategies. The study concluded that public relations is indispensable in institutions of higher learning. To this end the study recommended that public relations personnel of every institutions of higher learning should involve in decision making and have free access to relevant information.

Published: 16/08/2011

Tags: public relations strategies, performance, UNN, IMT

Size: 355.50KB

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

By Onwura Beatrice Onyekachi

This study constructively examines why after many years of political independence, our development as a nation in many spheres has been relatively unimpressive, especially, in relation to our potential. This study examines one of the most controversial issues in marketing in the developing countries. “Attitude and belief of consumers to locally made products”. This study review arguments and empirical evidence on both sides of the issue and also offers the result of test findings.
The study assesses the attitude and belief of consumers to made in Nigeria products in Owerri metropolis.
Different tools like personal interview, questionnaire and works by different authors were used.
The study revealed that most locally made goods are considered inferior in quality and very expensive despite the poor quality and unless they are improved upon the trend will not change.
Furthermore, it can be seen that factors such as quality, price, availability and awareness of made in Nigeria products contribute to negative attitude to income made products by consumers. It also revealed the need for government to create a conducive environment for business to achieve their corporate goals of producing products to satisfy the consumers’ expectations by removing barriers to access of low quality raw materials.

Published: 08/12/2010

Tags: locally made goods, footwear products, consumers, attitude

Size: 352.50KB

AN APPRAISAL OF THE IMPLEMENTATION OF CUSTOMER CARE SERVICES IN GOVERNMENT OWNED BROADCASTING STATION

By Onunkwo, Winifred N.

This research work centered on “An Appraisal of the Implementation of customer care services in Government owned Broadcasting station”. The neglect of the implementation of customer care service is one of the greatest mistakes which an organization could make - be it a production, manufacturing or service – oriented organization on her day-to-day business activities. This is because recent studies have revealed that organizations which have shown minimum concern for implementation of customer care services had only succeeded in antagonizing customers and equally destroying their organization’s competitive position. For organizations. In the broadcast industry such as the Nigerian Television Authority (NTA) and the Federal Radio Corporation of Nigeria (FRCN), the only thing that can make them gain competitive edge over their contemporaries is to have maker concern to the concept and implementation of customer care service.
In carrying out this study, the researcher used both primary and secondary data maximally. Questionnaire were administered to selected respondents to elicit information on the subject matter. Data collected on the course of the study were presented and analyzed with the use of tables, simple percentage and pie-charts. The hypothesis formulated for the study were tested by the use of chi-square (X2) statistical tool. Several findings were made in the study. Prominent among them was that the implementation of customer care service in the programmes and programming of government owned media under study contributed to their sustainability and expansion.
The researcher made some recommendations. Prominent among should be established. This services according to the findings which is currently incorporated within the marketing department of these organizations under study. (i. e NTA and FRCN) should be completely detached and allowed to operate independently. Obviously, this will record more successes in the organization.

Published: 27/10/2008

Tags: customer care services, government owned, broadcasting station, implementation, NTA, FRCN

Size: 267.50KB

AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)

By Onukegbe Ebere Grace

The purpose of this research work is to appraise the application of direct and online marketing in the Banking Industry. Direct and online marketing use a wide variety of channels to reach prospects and customers. Participating companies can use these strategies as instruments to rate their performance in relation to the best practices of high performing product or service. The following objectives were formulated; to determine the reasons for application of direct and online marketing, to evaluate how effective channel of communication impacts on the banks profitability, to ascertain if the application and usage of direct and online marketing is deceptive and fraudulent to the banks customers, to determine if there are benefits tied to the application of direct and online marketing. The study had a population of 2,401, out of which a sample size of 343 was realized using Taro Yamane formula. Questionnaire was primarily used for data collection. 343 copies of questionnaire were distributed and 304 copies were collected. The survey research method was adopted for the study while chi-square was used to test the hypotheses. The findings showed that the application of direct and online marketing communication enhances marketing of banking products and services, effective channel of communication impacts positively on the profitability of the bank, application and usage of direct and online marketing by zenith bank is deceptive and fraudulent to their customers, the benefits tied to direct and online marketing attracts customer’s patronage. The study concludes that direct and online marketing is a major index in increasing the return on investment and productivity level of banks. The study recommends that Banks should periodically organize seminars and symposia for their customers on the need to safeguard their pin code and in doing so give them quality services on automated teller machine.

Published: 10/12/2010

Tags: direct marketing, online marketing, banking industry, Zenith Bank

Size: 300.50KB

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)

By Onuchie Fidelis, Oji

A nation desire for industrial development will depend on the participative role played by her citizens in establishing small and medium scale industries for processing agricultural product.
The choice of this project therefore “Challenges of fruit drink processing in Nigeria” becomes important in our economic well being as a nation. The role of fruit drink processing has a major role to pay in the economy became processing will provide employment for our youths and thereby reduces unemployment which government alone cannot cope.
All the remarkable economies around developed countries has its base on small scale industries established by individuals and later grown into giant companies Nigerians who engages in fruit drink processing will make more earning for himself, improve the standard of living of his family, generate foreign currency from exporting and contribute to government revenue by paying excise dutie
The topic as it implies pose a direct challenge to our indigenous investors so, as to discourage important of such products. May Nigerians have responded to this call as a lot of investors are now in Fruit Drink processing?
It is important that the government should come forward to assist the investors by providing them with basic infrastructures.
The research is therefore, aimed at examining the problem involve in the establishment of processing industries and the prospects that will be accrued from processing industries. This study will also provide a little practical guide on certain things required before embarking of processing of fruit drink .In the end we shall be able to proffer solutions and mark recommendation on the identified problems on the way forward.

Published: 02/12/2008

Tags: fruit drink processing, Life Breweries

Size: 282.00KB

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

By Ominyi Robinson Emeka

This study is on a critical analysis of the implementation of electronic marketing strategies by large scale industries in Nigeria. The data collected, were tabulated and tested using the chi-square statistical method. The findings include: E-marketing has been made possible by globalization and ICTs thereby enabling marketing organizations to create website in which their products and services were displayed. This has helped marketing organizations to partner with banks in ensuring prompt payments for products bought on-line using credit cards. The recommendation given is that every organization that has not integrated (ICTs) into their business operations and activities, should do so in order to compete favorably and expand their market boundaries. This is because E-marketing is an all rewarding innovative marketing concept that guarantees business survival and maximization of profit.

Published: 25/10/2011

Tags: implementation, electronic marketing strategies, large scale industries, ICTs

Size: 397.50KB