By Okafor Onyekachi Anthony

This is a survey research work and its purpose was basically to carry out “An Assessment of the Effectiveness of the Distribution Strategies of Manufactured Roofing Sheet” employed by Emenite Nigeria Limited, in distributing its products to her numerous customers, nation wide
To ascertain producer availability, measure its significant effects on the distribution strategies of the firm and make recommendations toward enhancing better strategies for the company’s performance.
The population in this study were three hundred and forty five (345) and data used were from primary and secondary sources. Pilot survey was carried among nine (9) distributors in Enugu metropolis, eight (8) distributors responded positively to the concerned questionnaire posed to them while one (1) responded negatively.
A total of one hundred and fifty (150) questionnaires were used for the study at the proportion of 44% of the population and one hundred and thirty three (133) were completed and returned being eighty five (85) management staff and forty eight (48) distributors.
The instrument was tested for reliability using test retest approach. The reliability index was calculated at 0.82 which is high enough for some internal consistency.
Data collected were analysed using simple percentage ratio and statistical technique-chi-square. At the end of the study the researcher was able to make some findings like:-
That Emenite had a problem of unavailability of depots over since it operation whereby run it distribution in the country from company - Distributor – sub distributors and the final user. The researcher equally give recommendations like the firm should open depots that will help to boast effectiveness and efficiency of distribution to save transportation cost, less breakage and other risk factors that might come on board so as to carry out more campaign on work shop and seminars to there managers at large as well as other human resources development of field sales men.

Published: 27/10/2009

Tags: distribution strategies, roofing sheets, manufacturing, Emenite, effectiveness

Size: 450.00KB


By Ojiula Uchemefuna Benjamin

To enhance the success of management of banks, there is need to empower such banks unto high productivity and consumer satisfaction which is possible through influencing the customers banking behaviour, the factors that influence customers are critical issues as they affect their decision making and hence the amount of patronage to the bank services.
The research project aimed at highlighting on Bank Location as a factor and influence on customer banking behaviour, using selected banks in Enugu metropolis as a case of study.
Analysis made and hypothesis tested from the responses received through the administered questionnaires reveals that Bank location has significant influence on customers banking behavior, also highlighted is where multiple branching is affected by the state of technology available to the bank, concentration of population has a very high effect on decision for multiple branching by banks, there are few branches in the perception of Nigeria public in multiple branching, the level of security to a very large extent enhances decision for multiple branching by banks.

Published: 25/06/2010

Tags: bank location, customer banking behaviour, perception

Size: 239.50KB


By Ojengwa Kingsely Nnaemeka

This research work dealt with the Physical Distribution in Roofing Sheet and Associated Problems. The main problem affecting physical distribution of roofing sheets is high cost of transportation associated with the distribution. One of the objectives of the study is to investigate the impact of efficient warehousing on physical distribution of roofing sheet products in Nigeria. The researcher used survey method to collect data through questionnaires distribution and top man's formula was also used to determine the sample size of the study.

Published: 27/06/2009

Tags: physical distribution, roofing sheet, East Chase

Size: 318.50KB


By Ohwevowo Enohor Ediseye

For the purpose of this study I am emphasizing on the sale forces motivational practices in Carmelite Paint Industry. There have always been cases of insufficiency as regards employees’ performance in organizations and this might be as a result of internal and external factors as is also the case of Carmelite Paints.
The study will try to x-ray the impacts of motivational practice as a means of reducing inefficiencies in the employees of Carmelite Paints performances. It will also show how well motivation increases employee’s productivity.
The nature of motivational problems is such that employees are not motivated that is, their needs not taken care of or satisfied, they will feel dissatisfied. Since satisfaction is gotten when motivated, that is employees have to be motivated otherwise they start exhibiting some negative characteristics towards their job which might be detrimental to the organizational goal. In any the basic method of paying an employee for his labor is through wages or salary for each unit of time spent on the job or amount of work done.
Traditionally, the obligation of the employer to his employee was considered complete with the payment of his salary but with increasing industrialization the interest of employees has widened to include more than this basic payment; concurrently, the employees ability to provide supplementary compensation has widened.

Published: 25/03/2012

Tags: sales force, motivational practise, Carmelites Paint

Size: 164.00KB


By Ogugofor Sussana U.

This study has examined implementation of the marketing concept in the Corporate Affairs Commission with a study of Enugu Zonal Office. The Corporate Affairs Commission as an agency of Government is charged with the responsibility of administering the Nigerian Company Registry. The attraction and retention of customer patronage all thing being equal, will rest on the ability of the firm to identify and sufficiently satisfy the needs and the wants of the client/customer. The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. The research problem is borne out of the general outcry that government establishment does not perform efficiently and effectively because they are not profit oriented which has generated a lot of criticisms that have dogged the path of the marketing practices of most organizations in Nigeria. Another problem that necessitated the study is the argument that clients/customers' views, opinions and needs are neither solicited nor accommodated in most companies marketing practices. Another problem is the claims that profit-maximization rather than customer-satisfaction is the marketing orientation of most organizations in the country and the criticisms that clients are not fed enough market information about the services, responsibilities and functions of the government establishments. The objectives of the study were to evaluate the level of application of marketing concept in Corporate Affairs Commission, to examine the influence of marketing orientation concept in CAC, to assess the Integration of marketing concept with other functions in CAC and to ascertain how customer behavior affects the marketing concept of CAC. The research questions and hypothesis were structured in line with the objectives of the study. The research methodology explained the techniques adopted in carrying out the study. The descriptive research design was used. The main sources of data were both primary and secondary sources. The population of the study comprised of the managers and operating staff of the Corporate Affairs Commission who engages in marketing concept which is 355. The sample size was determined using the Taro Yamane statistical tool. The reliability and validity of the research instrument were examined using the test re-test approach. The questionnaire and oral interview were the instrument used for data collection. The data were presented in tables and analyzed in percentages. The Chi-square was used to test the hypotheses. The study found that marketing concept is adequately applied in CAC, marketing concept orientation have influence in the activities of CAC and that customer behavior have effects on the operations of CAC. It was also found from the study that CAC places customer needs and wants first in decision making which does not imply that its management blindly follows every customer’s needs separately which can lead to bankruptcy.

Published: 09/10/2012

Tags: marketing concept, Corporate Affairs Commission

Size: 564.00KB


By Ogbuehi Enyinna Ibe

The harsh realities of corporate existence make it necessary for public relations practitioners to demonstrate the worth of what they do. Every aspect of organizational activity, particularly in difficult economic situations, is measured by its relative benefit to the firm. A public relations department that cannot demonstrate value to the organization will not be in a position to influence the policy decisions that affect its own fate especially at such crucial times as when mergers and acquisition have occurred. Mergers and acquisition or any other form of consolidation may influence bank interest rates, competition and transmission mechanism of monetary policy in so far as the increase in size and the opportunity for reorganization involved may either provide gains in efficiency that bear on marginal costs or give rise to increase in market power, or both. Gains in efficiency would be obtained in moving on to greater scale of activity. Moreover, the primary role of banking institution is intermediating fund from the surplus unit to the deficit unit. In the presence of increased competition and reduced number of banks, there is every tendency for these banks to engage in activities that yield higher return irrespective of whether these activities promote the primary intermediation role. The consequences of this, is that consolidation may or may not yield greater financial intermediation or reduce the banks to a mere financial investment. Since the essence of any reform is to bring greater efficiency not only in the operation but also their contributory role to the overall economy, banks needs to build a good public relations units to help allay fears of stakeholders as well as assisting to cultivate a mutually beneficial relationship with customers. It is against this background that this study sought to: analyze the significance of public relations efforts in cultivating a mutually beneficial relationship with customers after mergers and acquisition among Nigerian Banks; gauge if practitioners and/or management considers public relations as a crucial element for business success after mergers and acquisition among Nigeria Banks and examine whether public relations plays a major role in handling issues after mergers and acquisition among Nigerian Banks. The descriptive survey method of research was used for this study and two methods of collecting data were used for the study. Primary data was obtained through survey using oral interview and questionnaire while secondary data was obtained from books, internet, articles, journals, literature from corporate bodies. The population of this study comprises of all merged banks that have their branches in Enugu. However, given the homogeneity of banking products, the study focused its analysis on the merger between UBA and Standard Trust Plc. The total sample size for the study was two hundred and sixty-nine (269) comprising staff and customers of the bank. The Likert-type structured questionnaire was adopted while Ordinary Least Square (OLS) Regression model was used to test the hypotheses. The study found that public relations had a positive significant impact on the cultivation of a mutually beneficial relationship with customers after mergers and acquisition among Nigerian Banks; management’s use of public relations has a positive significant impact on the success of the bank after the mergers and acquisition and public relations had a positive significant impact on the handling of issues after mergers and acquisition among Nigerian Banks. The study therefore concluded that an organization’s success in achieving its business objectives and its ability to remain competitive in the market is influenced by and can even depend on what people think about the company, what the company does and what it says on its reputation. Thus, the study recommends that the use of public relations should not be in isolation. This reflects that public relations role should be jointly used with other promotional tools such as advertisements e.t.c if they are to achieve the desired objectives of management.

Published: 23/01/2012

Tags: public relations, performance, Nigerian banks, mergers, acquisitions

Size: 438.50KB


By Ogbodo, Igwesi Hyacinth

This study is based on the assessment of corporate social responsibility practices of the indigenous manufacturing companies in Enugu Metropolis in Enugu State. This study was conducted based on the issues and agitations that surrounded the Practices of Corporate Social Responsibility by some business organizations in the Enugu metropolis even where the practices are available they are still at a crawling stage. The objective of the study is to assess the impact of corporate social responsibility on manufacturing companies. To this end, data were gathered from both the primary and secondary sources. The primary sources comprised of survey instrument and observation. While the secondary sources were text books, journals and publications from both Anammco and Emenite. The population of the study is one thousand one hundred and fifty three (1,153) but the sample size is two hundred and ninety seven (297) which was determined with the use of Cochran’s formular for the determination of sample size. However, out of the 297 sample size, two hundred and sixty eight respondents were found useful for the study. A descriptive statistic technique was also adopted for the study and the statistical tools for the test of the formulated hypotheses were the multiple linear regression analysis, T-test and Z-test tools were used in testing the hypotheses, with the aid of the SPSS software. The study revealed that corporate social responsibility is yet to be recognized as a marketing tool or strategy for marketing Anammco and Emenite products. The amount usually put into corporate social responsibility by the companies is small to execute big projects for the benefit of the companies and stakeholders. Besides, it was identified that the forms of corporate social responsibility the companies employed were charity, donation, welfare packages, medical services, sponsorship and scholarship award whereas many more suppose to be incorporated such as research grant, entrepreneur training, infrastructural development, etc. Also, there is no drive other than ethical consideration that pushes the manufacturing companies in Enugu Metropolis to the corporate social responsibility practices. And there is no significant relationship between the companies corporate social responsibility practices financial cost and benefits derived from it. Finally, the finding also revealed the corporate social responsibility practices by the companies is low generally.

Published: 02/12/2018

Tags: corporate social responsibility, indigenous manufacturing companies, Anammco, Emenite

Size: 564.50KB


By Ogbenna Lewis C

This research work was carried out to study the marketing strategies of bakery firms in the South-Eastern states. The Eastern state mentioned comprises- Enugu State, Ebonyi State, Anambra State, Imo State and Abia State. The researcher used the survey research method in carrying out the research. A total of two hundred and four (204) questionnaires were distributed, out of which one hundred and ninety two (192) were duly completed and returned. In this study, two hypotheses were formulated which include among others that there is a relationship between products shapes or nature and business success and there is a relationship between distribution modes and levels of sales. These hypotheses were tested and analyzed and their results were extensively discussed. Chi-square was also used to test these hypotheses.
Several findings were made in this research works, which includes that the media houses were highly under utilitized by bakery firms in the South Eastern states in promoting their product and poor distributing network also contributes to poor sales performance.

Published: 24/05/2009

Tags: marketing strategies, bakery firms

Size: 435.50KB


By Odoh Adeline Ijeoma

Marketers (in various industries) are enunciating multifarious marketing strategies, policies, and activities that can give them competitive advantage over other firms in their industry, and individual impact of the various strategies cannot be known unless studied.
This research is therefore spurred to undertake this study in order to unveil the impact promotional strategy has on competitiveness in the Nigeria Academy press plc (a leading printing firm and the only one quoted in the Nigeria Stock Exchange) as a case study.
Literature pertaining to the subject matter was extensively reviewed, revealing that Kotler (1997) had underscored this issue, when he posited that “a company can no longer achieve its marketing objectives by developing a good product/service pricing it attractively and making it accessible to target customers/clients”.
Collecting data from primary and secondary sources, and working on a sample size of 50 respondents, the primary data were analyzed using the statistical tools of mean, Pearson “r” correlation coefficient and Chi-square.
It was found that the promotional mix elements being employed by Academy press plc in achieving its marketing objectives are personal selling sales promotion, public relations, and advertising made the least impact.
Other paramount issues in respect of research problem objectives and other cognate issues were discussed and policy recommendations were made, based on the conclusions drawn from the findings.

Published: 26/03/2001

Tags: promotional strategies, competitiveness, Nigerian printing industry

Size: 690.50KB


By Obiora Ifeanyi Elias

This research is a study of the problems of marketing ethical drugs in Nigeria. The Ultimate Objectives are to determine the extent of the problems militating against marketing ethical drugs, to determine the best solution on how to redress the problem associated with the marketing ethical drugs; to find solutions to the improper drug usage and marketing.
Data were gathered both Secondary and Primary sources, manifested in the literature review, the use of questionnaires and interview schedules respectively. Simple percentage tables, pie charts and bar charts were used for analysis. The hypothesis were subsequently tested by the use of chi-square statistical technique.
Based on the data analysis, the following are the major findings of the research:-
There are companies in Asia and Europe that are Mass-producing highly diluted drugs and are marketing them in Nigeria.
87.5% of patients and doctors are ignorant and lazy to examine drug packages for expiry dates, spelling errors and other lapses before purchasing them.
There is a 70% wide spread use of herbal medicines and synthetic drugs which can have serious clinical consequences.
In view of the findings of this work; the following recommendations among others are proffered:-
Patent dealers should not be allowed to stock foods and cosmetics product.
Pharmaceutical inspectors should wake up, to better implement the drug regulatory laws.
Pharmaceutical Inspectors should be well remunerated so that they would not be distracted from their regulatory roles.
Federal Government should restructure the Task-Force to report directly to PCN.
MDN Decree of 1990 should be amended or reviewed to incorporate adequate funding for Task-Force operations.
NAFDAC’s Central Laboratories in Abuja, Lagos and Port-Harcourt should be equipped and secured for medicine analysis.

Published: 17/09/2009

Tags: marketing, ethical drugs, problems, NAFDAC

Size: 290.00KB


By Obikeze, Chinedum Okey

This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as most of them are late to appointments, fail to keep business appointments, give incorrect information to customers, supply wrong product brand, revert to office before responding to customers’ enquiries and poorly manage customer relationship. Survey design was adopted and data was sourced from both primary and secondary areas. Data generated was presented and analyzed using tables, simple percentages and mean. The copies of the questionnaire were directed to a sample size of 400 marketing and sales personnel which were deduced from a population of 892 using Taro Yamane formula. The study was validated and tested for reliability using Cronbach Alpha giving alpha 0.97. The hypotheses were tested using Analysis of Variance (ANOVA). From the test of hypotheses, it was revealed that there was no significant difference in the level of sales force motivation in Guinness Nigeria Plc. And MTN; it was observed that salary increase, bonus, profit sharing, wages and team-building were some of the motivational tools mostly used in manufacture and service companies; it was disclosed that preferred leave period and participation in decision making did not have significant effect on sales force performance in Guinness Nigeria Plc and MTN; it was revealed that insurance scheme, commissions and regular salary payment had significant effect as most effective motivational tools used for performance of sales force by the manufacturing and service companies. Based on the findings, Recommendations were made: financial support, commission and compensation should be maintained and increased in manufacturing and service companies because they are good motivating factors, every employee should be highly motivated because comfortable employees will never think of acting negatively. Bonus and team-building as motivational factors should be considered in every company to encourage employees to perform their duties well. Taking part in workshops, organizational support, and constant training of the sales force are empowering activities which should be encouraged. Conclusively, phone recharge card allowance, vehicle fuel allowance, luncheon voucher, travelling/tour allowance and dressing allowance were found to be the modern tools for motivation of the sales force.

Published: 25/10/2012

Tags: motivation, salesforce performance, Guinness, telecommunication network

Size: 877.50KB


By Isiocha, Grace Iheoma

This project, “The Impact of Banking Industry on the Real Sectors of the Nigerian Economy”, was carried out to determine the impact of Bank Loans on the Growth of the Nigerian Agricultural Sector and as well as the Nigerian Manufacturing Sector. Data used were secondary in nature and comprised Loans from the Banking Industry to the Agricultural and Manufacturing Sectors and their corresponding Gross Domestic Product (GDP) components, from 1988-2008. The Ex- post facto and Descriptive/ Comparative research designs were employed. The Simple Linear Regression Statistical Analysis Technique was adopted to analyse the data. Major findings of the study include that Bank Loans have a positive and significant impact on the growth of the Nigerian Agricultural Sector and equally have a positive and significant impact on the growth of the Nigerian Manufacturing Sector. Among the recommendations of the study include that the Banking industry financing, which is a good source of financing for the Real Sector of the Nigerian Economy, should be encouraged because it stimulates economic growth and development. Also, Banks should therefore be encouraged through policy inducement by the Central Bank of Nigeria, to set aside large loanable funds to be lent to agriculture and manufacturing sectors as these will stimulate overall growth of the Nigerian economy.

Published: 23/06/2011

Tags: banking industry, real sector, Nigerian economy, GDP

Size: 2.08MB


By Obiegue, Ann Chiamaka

This research was conducted to appraise the distribution system of made in Nigerian paints, which was a study of three selected paints manufacturing companies in Onitsha, Anambra State. The three selected paint manufacturers include: Citizen Chemical Industries Nigeria Limited, Ages Enterprises Nigeria Limited and JACBON Industries Limited. This investigative research was carried out using questionnaire, interviews and personal observation. The sample size was determined using Bole’s formula. In this research, one hundred and ninety six (196) customers/users of the three selected paint companies were sampled out of a population of three hundred (300). Also, all the thirty (30) distributors of the three selected paint Companies were administered with questionnaires since they are few. The data collected were classified and analyzed using percentage. Furthermore, hypotheses were tested using Z test statistical measurement. The major findings are as follows: The customers/users of the three selected paint manufacturing companies are not satisfied with their present distribution system; There is need for the introduction of effective and efficient physical distribution management policy by the selected paint manufacturing companies; Efficient physical distribution management increases profitability of companies; High cost of distribution of paint leads to high cost of paints in the market. Recommendations to readdress the problems were stated. These include: There should be effective management of physical distribution activities in the companies and other marketing logistics operations to satisfy the customers. The companies should be well equipped with all necessary facilities. The management should source for fund to procure raw materials for continuous production which will lead to constant availability of the products that will satisfy the customers. The system of distribution of the companies’ product using mainly the distributors should be relaxed hence, it does not ensure adequate market coverage as the products do not get to the numerous customers scattered all over the town. An intensive distribution strategy (direct, indirect and integrated strategies) should be adopted. New delivery vans should be purchased and more salesmen employed by the companies to sell the products. The management of the companies should introduce many different sizes of paints products to take care of the different needs, purposes and uses of their customers. The management should adopt modern Inventory Control Measures such as the A-B-C Analysis; Two Bin Method and Economic Order Quantity. Also, adequate warehouses and depots should be constructed with Store Officers in-charge for proper inventory management.

Published: 19/10/2010

Tags: distribution system, Made in Nigeria paints, JACBON

Size: 478.00KB


By Obeta, Ngozi Joy

The utility of Cost-Volume-Profit analysis lies in the fact that it presents a microscopic picture of the profit structure of a business enterprise. It does not only highlight the area of economic strength and weakness in the firm but also sharpens the focus on certain leverage which can be operated upon to enhance its profitability. The objective of this study is to find out the effectiveness and also factors affecting the implementation of this Cost-Volume-Profit analysis in the manufacturing Industry. The researcher in the findings observed that most Industries aim at profit maximization and paid little or no attention to the effect of Cost-Volume-Profit analysis. It was also discovered that the more the cost acquired for a particular production without corresponding increase in the volume of production reduces profit. Therefore, manufacturing Industries should ensure that when cost increases the raw material should equally increase to manufacture more products to cover the variable and fixed cost and also retain a reasonable profit for the firm. Finally, in the office operation budget should be made more detailed, religiously adhered to and controlled more vigorously so as to reduce total operation cost and maximize profit.

Published: 21/11/2008

Tags: manufacturing industries, profit analysis, cost-volume-profit

Size: 401.50KB


By Obasi Ikechi A.

Companies sometimes think that they are doing well, only to discover later on that customers were dissatisfied and have not returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad.
Not often the complaints simply arise because the customer does not feel he has been “treated right”.
It may be astonishing to note that: the reason why large percentage of customers change suppliers may have less or nothing to do with the quality of the product or service. It was because customers feel “the company did not seem to care and did not communicate with them. They feel they were being taken for granted”. The first thing the customer who complains is looking for is a sympathetic ear.
Handling complaints is probably the most common form of customer care and there is a standard procedure for dealing with it. May customers see the way an organization handles the complaint as the test of commitment to the things being practiced and preached about customer care.
The major objective of this work is to establish the relevance of customer complaints and how service companies have fared or failed in handling customers’ complaints.
In order to achieve the above aims, MTN Nigeria was used as a case study. Research questionnaire was designed and administered to?

Published: 26/01/2012

Tags: customer complaints, marketing performance, service industry, MTN

Size: 492.00KB