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ELEMENT OF MARKETING PROMOTIONAL MIX
Engel et al (1983:1) defined promotion as a controlled integrated programme of communication methods and materials designed to present a company and its products to prospective customers, to communicate need-satisfying attributes of the product to facilitate sales and thus contribute to long run profitable performance. This definition supports and strengthens the general concepts of promoting as an effort to move forward, to push ahead, to up lift, etc.
THE ORIGIN OF MY TOWN (ORBA)
Orba was one of the towns in the old Nsukka Division (now called Nsukka senatorial zone) and later in Isi-uze local government of the then Anambra state of Nigeria. It is at present in the Udenu local government of Enugu state of Nigeria. The 1963 census figure, gave the population of Orba as; 16,421 people area of 160 square kilometers and a population density of 94 persons per square kilometer. No doubt, the population must have increased considerably since 1963.
SOCIAL AND ECONOMIC IMPLICATIONS OF GRADUATES UNEMPLOYMENT IN NIGERIA
Owning to the level of graduate unemployment in Nigeria, there has been poor economic and social growth and development. Furthermore, it is the major cause of social ills like poverty, prostitution, false religion, arm robbery, drug or human trafficking and cultism. the write up provides causes, effects and controls of graduate unemployment inNigeria which is a guide towards better nation with hidden unemployment.
The Continued Depreciation Of The Value Of The Nation’s Currency: What Hope For The Survival Of Our Economy?
The continued depreciation of the Naira has become a source of concern to Nigerians. This rapid depreciation of the Naira was expressed by the experts as a result of more money chasing the dollar; excess spending by the Government and shortage of foreign exchange.
The Incidences Of Nepotism In Nigeria’s Political System
Nepotism and corruption are serious contagious diseases that have endemically and indirectly involved every Nigerian quite irrespective of one's position and upbringing, while the ability to contend and if possible avoid it, it is a courage and sacrifice, yet to be cultivated by the Nigerians political system.
THE IMPACT OF MAN POWER DEVELOPMENT ON THE ACHIEVEMENT OF MILLENIUM DEVELOPMENT GOALS (MDGs) IN NIGERIA
The problem of development has occupied the attention of scholars, activists, politicians, and development workers local and international organizations for many years with an increased tempo in the last decade.
THE FATE OF AFRICAN TRADITIONAL RELIGION IN THE "JET AGE" OF CIVILIZATION
It is a well-known fact that religion is an aspect of life about which many people think that they are knowledgeable and so claim some degree of expertise.
The Impact Of Manpower Development On The Achievement Of The Millennium Development Goals In NigeriaSolutions To Election Rigging In Africa
All nations of the world is divided into developed and developing nations, based on the effectiveness of all sectors of their economy. One cannot talk of proper functioning of the sectors, without highly developed manpower.
The Perils Of Endemic Poverty Of The Masses, Any Remedy?
Man in no doubt was born into struggle, lived in struggle and finally dies while in struggle. Facing him at the point of his birth were two masters, namely pleasure and pain. This is an experience he must encounter whether he likes it or not.
Poverty Alleviation Programmes and Constant Increase in Petroleum Products Utopian Assumption
Poverty is an enemy of man, it humiliates and dehumanizes its victim. This assignment examines poverty alleviation policies and programmes of government. The assignment also defines poverty in respect to causes, effects and alleviation.
Relationship between Academic and Non Academic Union In The Nigerian Universities
Freedom of association is a fundamental right of a human being, which is universally acknowledged and accepted and also entrenched in the grand norm of the nation as reflected in section 40 of the Nigerian Constitution 1999 which states that "Every person shall be entitled to assemble freely and associate with other persons, and in particular he may form or belong to any particular party trade union or any other association for the protection of his interest".
Mid-week Memo volume 1. No. 3
Office of the Vice Chancellor, University of Nigeria. Mid-week Memo volume 1. No. 3
