an Evaluation of the effectiveness of the Maanagement Functions in a Business Organization (Comparative Study of United Bank for Africa Plc and Afribank Plc)

The challenges of our dynamic environment require strategic planning by top management. What is strategic planning? It is the systematic and formalized approach to a realistic determination of corporate objectives, goals and strategies.
To be successful, corporate strategic planning must be based on:-
a) A search to identify the strength of the business that can be capitalised upon.
b) Limitation to be overrun or recognised in a realistic planning.
c) Cognisance of external factors effecting business success.
This research project is divided into five chapters.