By Uwakwe Vitus Ezeoha
This is a research work carried out to evaluate the impact of advertising on consumer behavior with particular reference to De-united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources. The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique. Given three hypotheses as stated in chapter one, these hypotheses were tested critically in chapter four to reveal the authenticity of responses by the respondents to the research questions.