Comparative Marketing Strategies of Old and New Generation Banks in Nigeria. A Case Study of First Bank of Nig. Plc and Zenith International Bank Ltd

The business of banking is all about financial intermediabon. Banks
channel fun& from surplus sector to the deficit sector, thereby engineering econornic growth and development.
Banking started in Nigeria in IS92 with the African Banking
Corporation. Ry the eighties "the four big banks" held sway. The 1990's ushered in an era of new and aggressive style banks aptly called "new
generation banks". They differ in concept and orientation. They introduced the cancept of marketing into the Nigerian financial terrain