By Okudo Anayo Igwebuike
For any business to survive and compete effectively in this contemporary age (i.e., the last two decades of the 20th century to the current century), it must be sensitive to the changing environment; adapt rapidly to changes; and plan pro-actively. The major trends in this contemporary age are in the areas of (1) globalisation, and (2) forceful effects of the pervading ICT (Information and Communications Technology). Both have empowered the customer and other stakeholders that have to relate with businesses and organisations.