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IMPACT OF TOTAL QUALITY MANAGEMENT ON PERFORMANCE OF BREWERY INDUSTRY IN NIGERIA

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Abstract

This dissertation is focused on the Impact of Total Quality Management (TQM) on Performance with a special interest in Nigeria Breweries and Guinness Breweries, Lagos State, Nigeria. TQM is a management approach which aims at incorporating awareness of quality in organizational process. Specifically, the study aimed to pursue the following objectives to: ascertain the impact of TQM on organizational return on investment, identify the challenges posed in the implementation of TQM in organizations, examine the impact of TQM on product wastage and unit cost and evaluate TQM strategy influence on customer satisfaction. The survey research design was adopted for this study. The population of the study is 1550 and the sample size is 318 using Taro Yamane formula. Both primary and secondary data were utilized to collect data for the study. The instruments used for data collection for the study are the questionnaire and guided interview. The hypotheses formulated for this study were tested using the t-test, z-test and Chi-square (X2) respectively. The study found that there is increase in organizational return on investment, that competitive markets and lack of customer focus are the challenges organizations faced in the implementation of TQM; there is a lower level on product wastage and unit cost and TQM strategies increases customer satisfaction. The study concludes that adopting and implementing TQM principles enhanced the organization’s overall performance and finally recommends that continuous TQM education should be undertaking at all levels, even for those firms that have already acquired a high degree of awareness of the concept (TQM).