Marketing of Commercial bank services adoption of the marketing concept since the introduction of the structural adjustment programme (SAP)

This study set out to investigate the efficiency of some services provided by some
commercial banks in Enugu in the post Structural Adjustment Programme (SAP) era with
specific objectives that follow:
i) to find out the average waiting time for lodgement into savings accounts,
ii) to determine the average waiting time for lodgement in current accounts,
iii) to ascertain the average waiting time for withdrawals from savings accounts,
iv) to find out the average waiting time- for cashing personal cheques and
other people's cheques and
V) to make recommendations that are in line with our observations.
The study adopted a purely empirical approach based on observations of basic
banking transactions in the three joint banks in Enugu and the use of a structured
questionnaire which was administered on a sample of 300 educated customers of these
banks.