MARKETING STRATEGY AND ITS EFFECTS ON THE ORGANIZATION (A CASE STUDY OF TOWER ALUMINIUM NIGERIA PLC)

By Rev. Fr. Anthony A. Igwe (phd), and Benjamin I. Chukwu (phd)

Abstract

Format: pdf

Published on 15/05/2012

Tags: Strategies, controllable variables, non- controllable variables, Macro and Micro environments

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Uploaded on 28/03/2019

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