By Ivuanyi Oliver Chibuzo
The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town. They assist travelers coming into the city in the provision of comfort and other facilities to residents of the city. In order to lend support to the business of these hotels and the entire economy of the city, these hotels need to apply promotion advertising in the running of their business in order to create awareness to their present and potential customers. What this study aims to achieve is to examine the promotional problems experienced in hospitality industry (A Study of Selected Hotel in Enugu Urban).
A sample size of 480 respondents were randomly selected and was used for the study.