By Onyia, Polycarp Ikechukwu
The aim of this study was to amongst other things ascertain the perception of the public on broadcast media reportage of local government administrations in Enugu-East Senatorial Zone of Enugu State and to also ascertain how the six local government areas in the zone have so far fared, most especially in the area of administration. To give the study direction, five objectives were raised from where five research questions were drawn and answered using simple percentages. Relevant literatures were reviewed in line with the objectives of the study. The System, Development Media, and agenda setting theories were used to explain the study. The researcher employed survey research method while questionnaire served as instrument for data collection. The data collection instrument enabled the researcher to generate data for the study. The study focused on Enugu-East senatorial zone of Enugu State. In line with the data obtained from the National Population Commission, (NPC), the population of Enugu-East senatorial zone is 19,469,513 from where a sample of 400 was drawn using Taro Yamane formular. The data were clearly presented and analysed which helped in answering the research questions. In the end, it was found amongst others that 98.99% of the total respondents believed that the broadcast media have not adequately reported local government administration in Enugu-East Senatorial Zone. It was consequently recommended that the broadcast media should contribute to the effectiveness of local governments in the zone through adequate reportage.