By Okigbo, Chinwe R.
Public relations is a potent strategy for the survival of any organization. It is not gift: It is a profession and discipline that demand hard work form its practitioner in order to succeed. Any organization that uses public relations as a fire-fighting tool will run into big crisis. This is because it is reasonable for an organization to inform and deliberate with public relations personnel of an organization before a retrenchment exercise is carried out. But it is wrong to carry out retrenchment exercise without consultation and then ask the present to go and address the press after exercise has been carried out.