By Umerah Gladys Chinyelu
This study is an appraisal of the Effectiveness of public Relations in the oil industry as it concerns few oil producing communities in Eastern Division, which is in the South-South Geo-Political region of Nigeria.
Shell petroleum Development Company Nigeria Limited was selected in the oil industry while the oil producing communities used for this work are Oloibiri, Nembe and Bonny. The researcher carried out this to enable firms in the oil industry to redirects or refocus their public relations programmes and policies to be congruent to the interest of the host communities.
Relevant data were collected through the use of questionnaires. Two sets of questionnaires were designed and administered to Government and Public Affairs Department of Shell Development Company Limited and the host communities. The data were carefully collected through extensive fieldwork. Personal but oral interview was used to collect data from the less literate members of the sample population and to check for consistency of data supplied by senior officers of Government and Public Affairs Department Company.