;

THE EFFECTS OF PRODUCT BRANDING ON CONSUMER BUYING PATRON~GE OF TOILET SOAP: A CASE STUDY OF THE DETERGENT PRODUCT MARKET IN ENUGU METROPOLIS

By

Abstract

THE EFFECTS OF PRODUCT BRANDING ON CONSUMER BUYING PATRON~GE OF TOILET SOAP: A CASE STUDY OF THE DETERGENT PRODUCT MARKET IN ENUGU METROPOLIS