By Nnamani, Sandra Nonye
The research work focuses on the public relations influence on customer’ patronage of new generation banks (NGBs) in Enugu . four banks were selected Diamond Bank, Zenith Bank. United Bank for Africa (UBA) and ECO Bank .The main problem talked by the study is what public relations could do in retaining customers of NGBs IN SPITE of the problems bedeviling the banking industry IN Nigeria.